“This is something that has never been done before.”
Desso, the global carpets, carpet tiles and sports pitches company contributed to Viktor&Rolf’s Autumn/Winter 2014 Haute Couture collection – which was presented at the Paris Fashion Week on July 9th– by delivering red carpet material and supporting the finishing.
“For Desso the exciting collaboration with Viktor&Rolf suits perfectly with our design vision. We want to stimulate co-creation with leading designers anduse the power of creativity to find inspiring new ways to use carpet”, says Alexander Collot d’Escury, CEO Desso.
Viktor Horsting and Rolf Snoeren described the cooperation with Desso as: “This is something that has never been done before, we are excited to have found a fantastic partner in Desso to make our red carpet dressing vision come true.”